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عمومی::
بازاریابی اتحاد متقابل (ائتلافی)
Alliance marketing
Alliance marketing is joining two or more organizations on the purp Except it does not always involve the creation of a new company or brand in the right to sell its product or service.
Alliance marketing is also used where a group of companies often in new technology areas come together to sell the technology concept.
Alliance marketing is built for controlling organisation's marketing costDistinctive from coexisting marketing, which is based on the game alliance marketing is based on strategic perspective considering organisation marketing operation, from the interior to exterior resources.Exterior resources can be, for example, organisation's public relation, environmental resources, supplier, political environment.
The role of alliance marketing is to provide the organisation a way to promote its product while producing, advertising and making pricing strategy.The earliest alliance marketing is in the form of marketing economic union, price alliance and service alliance.
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